Work

Apparel Brand Endorsers and Their Effects on Purchase Intentions: a Study of Philippine Consumers

Year: 2008

Type: article

Source: Philippine Management Review

Author: Karina P. Rodriguez

Institution: National Cheng Kung University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1929918468

FWCI:

Cites: 28

Cited by: 25

Related to: 10