Work

Cooling off and backing out: Understanding consumer decisions to rescind a product purchase

Year: 2012

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2012.06.003

Authors: Beverley A. Sparks, Graham L. Bradley, Gayle R. Jennings, Nicole R. Johnston

Institution: Griffith University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Australian Research Council

Award: Conceptualisation and Measurement of Customer Value: An Application to the Timeshare Industry

OpenAlex ID: W1963707932

FWCI: 3.648

Cites: 32

Cited by: 17

Related to: 10