Work

The Refinement of Measuring Consumer Involvement — an Empirical Study

Year: 2003

Type: article

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/eb046452

Authors: Tsuen‐Ho Hsu, Monle Lee

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1963836779

FWCI:

Cites: 13

Cited by: 18

Related to: 10