Work

Purchase decision-making within professional consumer services

Year: 2007

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593107073847

Author: Elina Jaakkola

Institution: University of Turku

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965164844

FWCI: 5.903

Cites: 55

Cited by: 40

Related to: 10