Work

Motivated Consumer Innovativeness: Concept, measurement, and validation

Year: 2010

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2010.08.004

Authors: Bert Vandecasteele, Maggie Geuens

Institution: Ghent University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1965278021

FWCI: 14.79

Cites: 67

Cited by: 342

Related to: 8