Work

Children in family purchase decision-making: Children's role in food product purchases from mothers' point of view

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2010.528994

Authors: G. Ülger, B. Ülger

Institutions: Maltepe University, Yeditepe University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W1965459137

FWCI: 1.855

Cites: 53

Cited by: 11

Related to: 10