Work

A review of consumer decision-making models and development of a new model for financial services

Year: 2013

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/fsm.2013.7

Authors: Trenton Milner, Daniela Rosenstreich

Institution: Swinburne University of Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Otago

OpenAlex ID: W1966111470

FWCI: 8.917

Cites: 96

Cited by: 64

Related to: 10