Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships
Year: 2003
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Eli Jones, Paul Busch, Peter Dacin
Institutions: University of Houston, Texas A&M University, Queen's University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1967084001