Work

A motivational process model of product involvement and consumer risk perception

Year: 2001

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000006479

Author: Utpal M. Dholakia

Institution: University at Buffalo, State University of New York

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967270708

FWCI: 8.076

Cites: 48

Cited by: 620

Related to: 10