Work

Self-Relevance and Purchase Goals: Mapping a Consumer Decision

Year: 1996

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070396243004

Authors: M. B. Houston, B. A. Walker

Institutions: Bowling Green State University, Arizona State University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967545285

FWCI: 1.814

Cites: 42

Cited by: 83

Related to: 10