Work

Development of Family Triadic Measures for Children's Purchase Influence

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379703400301

Authors: Chankon Kim, Hanjoon Lee

Institutions: Concordia University, Western Michigan University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968657417

FWCI: 9.396

Cites: 46

Cited by: 105

Related to: 10