Work

Motivation factors of positive eWOM for universities through online social networks

Year: 2012

Type: article

Study design: Observational Study

Authors: Noorminshah A. Iahad, Ehsan Hasanjanzadeh

Institution: University of Technology Malaysia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W196906031

FWCI:

Cites: 29

Cited by: 5

Related to: 10