Work

Blogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility

Year: 2009

Type: article

Abstract: This study examines how gender cues influence perceptions of credibility of informational blogs. Using 2 experiments for data collection, this study manipulated the gender descriptors of a Weblog authors and had participants rate the overall perceived credibility of 1 of 3 blog posts. Male authors were deemed more credible than female authors, and main effects were found for information seekers, who found the blogs more credible than noninformation seekers. Implications are discussed.

Source: Journal of Computer-Mediated Communication

DOI: 10.1111/j.1083-6101.2009.01448.x

Authors: Cory L. Armstrong, Melinda J. McAdams

Institution: University of Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1969812592

FWCI: 26.76

Cites: 54

Cited by: 188

Related to: 10