Year: 2011
Type: article
Abstract: High and low self-monitoring individuals sampled and evaluated energy drinks that had either an image-oriented name or a name that simply described the product. High self-monitors evaluated the drinks more favorably when they had the image-oriented name than when they had the self-descriptive name. In contrast, low self-monitors preferred the drinks more when they had the self-descriptive name than when they had the image-oriented name.
Source: Social Influence
Authors: Katharine E. Smidt, Kenneth G. DeBono
Institution: Union College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1969888010