Work

Optimal Stimulation Level and the Adoption Decision Process

Year: 1976

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/208655

Authors: R. A. Mittelstaedt, S. L. Grossbart, W. W. Curtis, S. P. Devere

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970164530

FWCI:

Cites: 29

Cited by: 147

Related to: 10