Work

The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers

Year: 1992

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1992.10673364

Authors: Lawrence Feick, Robin A. Higie

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972915807

FWCI: 4.264

Cites: 44

Cited by: 269

Related to: 10