Work

An Empirical Study of Impulse Buying Behavior in Online Bookstores

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Online Marketing

DOI: 10.4018/ijom.2013070101

Authors: G. Muruganantham, Ravi Shankar Bhakat

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973019746

FWCI:

Cites: 74

Cited by: 8

Related to: 10