Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Year: 2013
Type: article
Study design: Observational Study
Authors: Wan-Hsiu Sunny Tsai, Linjuan Rita Men
Institutions: University of Miami, Southern Methodist University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1974413141