Work

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.08.009

Authors: Kimmy Wa Chan, Stella Yiyan Li

Institutions: Hong Kong Polytechnic University, City University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976222171

FWCI: 28.72

Cites: 46

Cited by: 407

Related to: 10