Work

An Analysis of Information Content in Television Advertising

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297704100107

Authors: Alan Resnik, Bruce L. Stern

Institution: Portland State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976559812

FWCI: 13.92

Cites: 4

Cited by: 588

Related to: 10