Work

The influence of gender and culture on Generation Y consumer decision making styles

Year: 2011

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2011.596554

Authors: Anna Solka, Vanessa P. Jackson, Min-Young Lee

Institution: University of Kentucky

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977240487

FWCI: 7.405

Cites: 35

Cited by: 40

Related to: 10