Work

A Study of the Influence of Image Congruence on Consumer Choice

Year: 1968

Type: article

Source: The Journal of Business

DOI: 10.1086/295047

Author: Al E. Birdwell

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1977457457

FWCI: 27.38

Cites: 1

Cited by: 305

Related to: 9