Work

Who's who in brand communities – and why?

Year: 2008

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560810862516

Authors: Hans Ouwersloot, Gaby Odekerken‐Schröder

Institution: Maastricht University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1978360380

FWCI: 31.69

Cites: 32

Cited by: 212

Related to: 10