Work

Dimensions of Marital Roles in Consumer Decision Making

Year: 1970

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377000700203

Author: Harry L. Davis

Institution: University of Chicago

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1978520931

FWCI: 28.03

Cites: 21

Cited by: 229

Related to: 10