Work

Buying decision approaches of organizational buyers and users

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(00)00155-7

Authors: Junyean Moon, Surinder Tikoo

Institutions: Hanyang University, SUNY New Paltz

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1979044045

FWCI: 1.479

Cites: 28

Cited by: 45

Related to: 10