Work

Interactive media usage among millennial consumers

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761211259241

Author: Marguerite Moore

Institution: North Carolina State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983127483

FWCI: 10.7

Cites: 13

Cited by: 204

Related to: 10