Work

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Year: 2003

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2003.03.001

Authors: Pamela W Henderson, Joseph A Cote, Siew Meng Leong, Bernd Schmitt

Institutions: Washington State University, Washington State University Vancouver, National University of Singapore, Columbia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Washington State University, National University of Singapore, Division of Materials Research

OpenAlex ID: W1985191379

FWCI: 13.26

Cites: 69

Cited by: 312

Related to: 10