Work

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Year: 2010

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611011026037

Authors: Ike‐Elechi Ogba, Rebecca Johnson

Institution: Northumbria University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1986216472

FWCI: 17.11

Cites: 24

Cited by: 124

Related to: 10