Work

Measuring Purchase‐decision involvement

Year: 1989

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220060206

Author: Banwari Mittal

Institution: Northern Kentucky University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989743986

FWCI: 9.698

Cites: 18

Cited by: 511

Related to: 10