Work

Brand equity dilution through negative online word-of-mouth communication

Year: 2010

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2010.09.003

Authors: Silke Bambauer-Sachse, Sabrina Mangold

Institution: University of Fribourg

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1989827614

FWCI: 24.41

Cites: 70

Cited by: 527

Related to: 10