Work

An evaluation of the BUYGRID Analytic Framework

Year: 1979

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(79)90016-6

Author: Wade Ferguson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990567893

FWCI: 1.695

Cites: 6

Cited by: 23

Related to: 10