Work

Introducing COBRAs

Year: 2011

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-30-1-013-046

Authors: Daniël G. Muntinga, Marjolein Moorman, Edith G. Smit

Institution: University of Amsterdam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1990596918

FWCI: 49.7

Cites: 87

Cited by: 1,556

Related to: 10