Work

Social media advertising value

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.2501/ija-33-2-271-294

Authors: William Van-Tien Dao, Angelina Nhat Hanh Le, Julian Ming-Sung Cheng, Der Chao Chen

Institutions: Thuongmai University, Vietnamese-German University, National Central University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991607466

FWCI: 18.46

Cites: 65

Cited by: 226

Related to: 10