Work

What is ‘neuromarketing’? A discussion and agenda for future research

Year: 2006

Type: review

Source: International Journal of Psychophysiology

DOI: 10.1016/j.ijpsycho.2006.03.007

Authors: Nick Lee, Amanda J. Broderick, Laura Chamberlain

Institution: Aston University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1997061718

FWCI: 3.462

Cites: 34

Cited by: 995

Related to: 10