Work

Marketing strategy based on customer behaviour for the LCD-TV

Year: 2006

Type: article

Source: International Journal of Management and Decision Making

DOI: 10.1504/ijmdm.2006.009140

Authors: Yu-Jing Chiu, Hsiao-Chi Chen, Gwo-Hshiung Tzeng, Joseph Z. Shyu

Institution: National Yang Ming Chiao Tung University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997485332

FWCI: 29.24

Cites: 19

Cited by: 241

Related to: 10