Work

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Year: 2013

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2013.828768

Authors: Colleen Bee, Vassilis Dalakas

Institutions: Oregon State University, California State University, San Marcos

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1998733497

FWCI: 2.971

Cites: 45

Cited by: 72

Related to: 10