Work

Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks

Year: 2007

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473610710780936

Authors: Randy M. Page, Aaron Brewster

Institution: Brigham Young University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W1998752681

FWCI: 2.364

Cites: 37

Cited by: 26

Related to: 10