Persepsi Harga, Persepsi Merek, Persepsi Nilai, Dan Keinginan Pembelian Ulang Jasa Clinic Kesehatan (studi Kasus Erha Clinic Surabaya)
Year: 2012
Type: article
Study design: Observational Study
Abstract: Price and brand perception has an influence on intents to repurchase mediated by perceived value. The results of the analysis of 112 women respondents using Structural Equation Modelling (SEM) obtained results that: (1) positive effect on price perception of perceived value, (2) positive effect on brand perception of perceived value, (3) perceptions of the price effect the desire repeat purchases, (4) does not affect the perception of the brand re-purchase desire; (5) Perceived value has a positive effect on repeat purchase desire.
Source: Jurnal Manajemen Pemasaran
Author: Ike Kusdyah
Language: Indonesian
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1998756195