Work

Causes of Irritation in Advertising

Year: 1985

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298504900204

Authors: David A. Aaker, Donald E. Bruzzone

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1999844349

FWCI: 2.799

Cites: 12

Cited by: 411

Related to: 9