Work

An exploratory study of factors affecting credit card brand and category selection in India

Year: 2014

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/fsm.2014.17

Authors: Abhilash Ponnam, Debajani Sahoo, Abhigyan Sarkar, Surya Narayan Mohapatra

Institutions: ICFAI Business School, ICFAI Foundation for Higher Education

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000516049

FWCI:

Cites: 58

Cited by: 16

Related to: 10