What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Year: 2002
Type: article
Source: Journal of Advertising
Authors: Yuping Liu, L. J. Shrum
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2004400415