Work

“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making

Year: 2014

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-10-2013-0729

Authors: Tendai Chikweche, Richard Fletcher

Institution: Western Sydney University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005618237

FWCI: 11.73

Cites: 40

Cited by: 44

Related to: 10