Work

Understanding Consumer Decision‐Making Processes: The Role of Form and Function In Product Evaluation1

Year: 1989

Type: article

Source: Journal of Applied Social Psychology

DOI: 10.1111/j.1559-1816.1989.tb00064.x

Authors: Kenneth G. DeBono, Mark Snyder

Institutions: University of Minnesota, Union College

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005695685

FWCI: 4.717

Cites: 13

Cited by: 36

Related to: 10