Work

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Year: 2004

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.41.3.306.35985

Authors: Catarina Sismeiro, Randolph E. Bucklin

Institutions: Imperial College London, University of California, Los Angeles

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2006550546

FWCI: 28.09

Cites: 42

Cited by: 294

Related to: 9