Work

Toward an Integrated Model of Purchase Intention of Dietary Supplements in Sexually Oriented Advertising

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2012.726948

Author: Po-Lin Pan

Institution: Arkansas State University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007031111

FWCI: 5.332

Cites: 22

Cited by: 10

Related to: 10