Work

Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Consumer Policy

DOI: 10.1007/s10603-013-9226-0

Author: Tali Te’eni-Harari

Institution: Peres Academic Center

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007783117

FWCI: 2.971

Cites: 103

Cited by: 12

Related to: 10