Work

A critical review of recent organizational buying research

Year: 1978

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(78)90039-1

Author: Wade Ferguson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012791949

FWCI: 12.59

Cites: 26

Cited by: 13

Related to: 10