Work

Power and influence in the buying centre

Year: 1999

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569910292320

Authors: Mark Farrell, Bill Schroder

Institutions: Charles Sturt University, Monash University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013417482

FWCI:

Cites: 33

Cited by: 33

Related to: 10