Work

Does country‐of‐origin matter to Generation Y?

Year: 2013

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611311305511

Author: Srdan Zdravkovic

Institution: Bryant University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013514446

FWCI: 7.926

Cites: 54

Cited by: 31

Related to: 10