Work

Measuring influence in the family decision making process using an observational method

Year: 1998

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522759810214262

Authors: Christina Kwai Choi Lee, Roger Marshall

Institutions: University of Auckland, Nanyang Technological University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015037317

FWCI: 3.182

Cites: 36

Cited by: 38

Related to: 10